News and notes.
Straight-talking pieces on getting found: what's changed in search, what ChatGPT and Gemini look for, and what to do about it this month. Written for owners, not marketers.
Why ChatGPT doesn't recommend your business (and what to do about it)
Your customers have started asking ChatGPT, Claude and Gemini who to call. Here's how those answers get made, and the five things that get a small business into them.
The Google Business Profile checklist most small businesses never finish
Your profile is the first thing most customers see and the thing most owners forget. Fifteen items, in order, that take an afternoon and pay back for years.
How often should a small business publish? Less than you fear, more than you do.
The honest answer on content cadence: what actually moves rankings for a local business, what's wasted effort, and a schedule that survives a busy month.
What a small-business website needs to turn visitors into calls
Most trade and clinic websites are brochures. Here's the short list of things that make a site produce enquiries, and the things that quietly kill them.